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Business Bitz
posted on 14 May 2018
MarComm Program – Make it Happen
Do you think professional sports team managers make decisions on what players to start by personality? Of course they don’t. Coaches train the players, run drills, and assess their skills. Every team wants to win so they make sure they have the players that can effectively execute the plays and they track the stats to make sure they are.
Business Bitz
posted on 23 April 2018
MarComm Program - Content Matters
For the third installment in our Marketing and Communication (MarComm) Program column series, we get to the meat and potatoes of the process. All the research and planning finally culminates in the content development and management stage.
Business Bitz
posted on 2 April 2018
MarComm Program – Plan Your Work and Work Your Plan
When it comes to building a house, you don’t start with pouring a foundation, erecting walls and then start thinking about where to put the kitchen, bedrooms and other features. The process begins when the draftsman lays out all those details and results in the creation of a home plan complete with construction drawings that guide the construction of the house.