posted on 14 May 2018
Do you think professional sports team managers make decisions on what players to start by personality? Of course they don’t. Coaches train the players, run drills, and assess their skills. Every team wants to win so they make sure they have the players that can effectively execute the plays and they track the stats to make sure they are.
posted on 23 April 2018
For the third installment in our Marketing and Communication (MarComm) Program column series, we get to the meat and potatoes of the process. All the research and planning finally culminates in the content development and management stage.
posted on 2 April 2018
When it comes to building a house, you don’t start with pouring a foundation, erecting walls and then start thinking about where to put the kitchen, bedrooms and other features. The process begins when the draftsman lays out all those details and results in the creation of a home plan complete with construction drawings that guide the construction of the house.
posted on 5 March 2018
For many small business owners and managers, marketing is one of those things you do once in awhile when sales dip or an account manager from a marketing or media channel calls on you. This leads to an inconsistent or shotgun approach and the results are less effective than a well-planned and integrated marketing program.
posted on 5 February 2018
“How are things going?” is a common conversation starter and “Things are looking up” or “We’re getting busy” have been common responses over the past year in the Williston Basin. That optimism has been substantiated by the latest data releases from state and federal regulators and agencies.
posted on 15 January 2018
Oil and gas activity in the Williston Basin over the last decade has brought about an economic boom with the creation of thousands of high-paying jobs and hundreds of new companies. Through it all, there is an underlying desire to see a diversification of the economy with the creation of primary sector businesses such as manufacturers.
posted on 18 December 2017
posted on 3 December 2017
The recently completed ProMed Plaza is a professional and medical building that stands two stories high to the east of Outlaws Bar and Grill and houses a number of businesses including MedScan Laboratory, Inc. Having lived in Williston for nearly sixteen years and feeling somewhat in tune to the business environment, I was curious about this new business.